The reality is sadly much different, and a whole political party has now been formed by Hillbilly Bob Katter to protect these cretins and gougers in our midst. Yes, we're going to discuss the sad truth. It isn't Coles and Woolworth's gouging us, it's our fellow Aussie farmers. They've got quite the racket going.
|GUESS OUR LOCAL BUTCHERS HAVE NEVER|
SEEN THIS MUCH BEEF IN ONE PLACE
|LOOKS LIKE WELL-MARBLED, HIGH|
QUALITY BEEF AT HALF THE PRICE
AS THE LOCAL BUTCHERIES
|GREAT TURNOUT AT THE|
The fact is farmers and other food producers all across Australia are the lowest productivity farmers in the world, and with the grocery chains tired of overpaying for food and then copping it from the consumer, these laziest of Australians (and the last to see their business rationalised) are now protecting their fat profits instead of competing fair and square. When people in Eastern Europe, or Japan, or Norway can buy a banana any month of the year for $2 kg or less, while we stupidly allow our banana farmers to charge us squillions, it's clear something is terribly wrong in our food industry.
And then there's the fishermen. They discovered selling our reef fish live to Hong Kong gets them seven times the price, and then we're told this artificially high "export price" is now the market price - for Aussie caught seafood! The average Aussie battler can't afford a simple feed of local fish, prawns have been relegated to Christmas, and we're all told to blame Coles and Woolies. IT'S NOT THEM - IT'S THE FISHERS, MATE!
Take Warren Jonsson - his "Jonsson's Farm Market" is a complete failure, with absurdly high prices and low quality produce the reason people visit once, and then don't go back. When Cairns consumers heard the slogan "paddock to plate", they assumed cutting out the middleman would net them lower prices and better quality. But the farmers have put the extra margin in THEIR pockets, with one Farm Market employee charged with researching the prices at Coles and Woolies so they can match them. And with Coles and Woolies demanding the highest quality produce for their customers, all that we're getting is third grade crap. But, it is LOCAL crap! I guess that counts for something.
Jonsson can front up for the Cairns Post to kvetch about a traveling butcher (a company with a huge following in the Brisbane area, and a well-known and high quality outfit). But he's got a seafood stall just up the road from his shop, and two produce vans (with much higher quality goods) at the Fruit Bat and Smithfield. But with meat the real high-profit item, I guess an "outsider" (well, actually another Australian, another Queenslander) is fair game.
Go up to Malanda to where the dairy farmers are crying. Or out to Ravenshoe. Or south to Innisfail, and the banana farmers. Into the farming areas of Victoria, or New South Wales, or South Australia. Go into farm town Australia any morning, and see the big new Toyota Landcruisers, and Mercs, and BMW's, lined up in these towns. Think these farmers are losing money? In your dreams. With all of them spending big on buying "protection" from the likes of Bob Katter, and the main political parties too scared to undertake real reforms in the agricultural, fishing, meat, or poultry industries, it's these farmers and ranchers who've got everyone over a barrel.
One other interesting story about these guys - one of those pictured in today's Post story recently shared with his bank teller his plans for a birthday present for his wife - a diamond-faced Rolex wristwatch. He was so proud he bought it in Brissy, and saved $200 bucks over the price at a Cairns jeweler. Fill in your own curse word here ____________.
While clearly the domination of our food retailing by two companies isn't ideal, they aren't the only villains in this story. Coles and Woolies management look to be systematically working to drive food costs down to a world-market level, by either getting the farmers to increase their productivity, or importing from lower cost producers. But it's the farmers that need a good working-over. - they're not innocent of culpability in this issue. Time to throw some support at supermarket chains, we think they're maybe being given a bad rap, and time we start investigating why our farmers aren't coming to the rationalisation party with the rest of us.
UPDATE: ATE THE FIRST OF MY SUPERBUTCHER PURCHASE. HIGH-QUALITY, TENDER, VERY TASTY.
AND CAIRNS RESIDENTS AGREE! COMMENTS IN CAIRNS POST UNIVERSALLY TELL THE LOCAL BUTCHERS AND WARREN JONSSON TO SHUT THE FUCK UP!
CAIRNS POST COMMENTS HERE