4CA - Queensland's Home for Fake News

4CA - Queensland's Home for Fake News
4CA - Queensland's Home for Fake News Led by John "Cueball" Mackenzie

30 July 2013

COLOR RUN EXECUTIVES IN PANIC DAMAGE CONTROL AS TRUTH OF EVENT SPREADS THE INTERNET LIKE WILDFIRE


TRAVIS SNYDER, BRAINCHILD BEHIND
"COLOR RUN"
Readership of the HBW blog has exploded in the last few days, with over 10,000 hits on Monday alone.  This is as a result of the disturbing information about the "Color Run", and the growing negative reputation this organisation is getting around the world.  

Color Run management has been keen to put their statement to us (shown below), with no less than 17 separate identities sending the exact same comment to the blog.  We'll deal with this statement later.

The "Color Run" is one of several "fun runs" that have copied an Indian traditional event.  "Run or Dye", "Color Blaze", "Glow Run", "Dirty Dash", and "Color Me Rad".  One of the originators is Travis Snyder and his wife Heidi Ghent Snyder, Mormon graduates of Brigham Young University who as recently as 2011 saw them on the financial ropes as sporting promotions like the "Red Rock Relay" were foundering. Utah is called the "Home of Financial Scams" by Americans.  

The first Color Run was also poorly attended.  This until they hit on the "formula" - promotion as a "charitable event", and elimination of the actual "running".  These have been the keys to getting punters to stump up upwards of $65 for an event that isn't a run, doesn't give prizes, and emphasizes only the "social" experience.  And it has the added benefit of letting the company call for "volunteers" to actually run the event.  They wouldn't make so much money if they actually had to run like the business they are!

In the UK and some other countries where the government has strict laws on "charitable events", attendance at a London event was less than Cairns, and Manchester had barely 2,000.  Clearly, the suggestion of "charity" is integral into the marketing formula.

With Snyder strapped for cash to grow, he's sold a large stake to IMG, a sports marketing company.  IMG has aggressively begun "franchising" the event around the world - Australia being one of these franchises, which explains why they continue to use the American spelling of "color".  No disclosure by the Australians about how much they've been required to pay to the US owners for this event.  They've denied that they're paying anything.  Clearly bullshit. 

And the Australian arm, not hindered by pesky disclosure regulations or UK-style restrictions on what constitutes a charity event, has ensured that the Aussie events are promoted as "charity fund raising".  More bullshit.

Even during Channel 7 news interviews with participants, one of the girls said it was fun, and 'all of the money is for a good cause'.  Sorry to tell you almost NONE was for any good cause.  It was all money siphoned out of Cairns for the NSW carpetbaggers.

Questions first began to be raised by the Color Run in Anchorage, Alaska which saw the local charities and governmental officials dudded and Travis Snyder walking away with upwards of $500,000.  

Questions are now mounting from HBW readers in Townsville, where they've been "offered" a race.  We would suggest some local agency start their own "ColoUr Run" (no trademark on this name), buy some coloured corn starch (we've found it on the internet for about $550 per METRIC TON), and put the rest of the proceeds towards your hospital.


STATEMENT FROM COLOR RUN AUSTRALIA:

Hi everyone, just keen to clear a few facts up given that there seems to be a bit of confusion out there. We don't shy away from the fact that like many other events we are a for-profit company.


IT'S NOT DISCLOSED ON THE ENTRY FORM, AND IS HIDDEN ON THE WEBSITE.  AND IF YOU'RE A FOR-PROFIT COMPANY, WHY DO YOU INSIST ON "COMMUNITY VOLUNTEERS" TO RUN THE EVENT??

 We proudly donate a large sum to a local charity in each of the cities we visit.


DEPENDS WHAT YOUR VIEW IS OF THE WORDS "LARGE SUM".  OVER $500K GROSS IN CAIRNS, AND ONLY $17K OF THE FEE RETURNED TO THE COMMUNITY.

 In Cairns that is the Far North Queensland Hospital Foundation, who are thrilled to have the extra funds to contribute to local healthcare projects. 


THE FNQ HOSPITAL FOUNDATION HAS, ON ITS OWN, RAISED $975K THIS YEAR FOR A PAEDIATRIC PLAYGROUND.  YOUR "LARGE SUM" IS LESS THAN 1% OF THIS FUNDRAISING.

To throw some further light on the breakdown of funds, 70% of income goes to event production costs, 10% goes to charities (The Celebrate Life Foundation and a local charity for each city) and 20% stays with us. 


10% HASN'T GONE TO OUR CHARITY.  AND THE "CELEBRATE LIFE FOUNDATION" IS YOUR OWN, FOR-PROFIT REGISTERED COMPANY.  SO YOU'RE MAKING CHARITABLE CONTRIBUTIONS TO YOURSELF?  MORE BULLSHIT. 

HOW MUCH DO YOU PAY THE AMERICAN OWNERS FOR USE OF THEIR TRADEMARK AND EVENT?  WHY HAVEN'T YOU MENTIONED THIS?  

WHERE IS THE BREAKDOWN OF THESE SO-CALLED 70% EXPENSES?  SEEMS KINDA HIGH FOR AN EVENT THAT USES ALMOST ALL UNPAID VOLUNTEERS!! 

We facilitate the donation to FNQHF through three avenues - the event everyday hero platform, money from the sale of the merchandise at the charity tent and a donation from the event owners. This figure is still being finalised for Cairns but will be in excess of $25k.

THE "EVERYDAY HERO" PLATFORM IS QUITE CLEVER.  IT'S DONATIONS THAT OTHER PARTICIPANTS MAKE OR SOLICIT ON THEIR BEHALF, THEY GIVE THEM TO YOU, AND YOU TAKE CREDIT FOR THEM (AS WELL AS A TAX DEDUCTION, WE BET). SINCE YOU AREN'T A LICENCED "CHARITY", NO ONE CAN TAKE A TAX DEDUCTION FOR THESE PAYMENTS MADE TO THE HOSPITAL THRU YOU! 

THIS ALONE LOOKS TO BE FRAUDULENT. 

WE AWAIT YOUR FULL ACCOUNTING OF THE EVENT IN CAIRNS.

57 comments:

Anonymous said...

Guess what! King isnt the only one who removes negative comments and blocks you from making any further comment!!! I went onto color runs facebook last night and asked some questions about the figures and if this was a con or a ripoff. Today my comments are gone along with several others who were not happy and i cant make any further comment. They claim 70% goes to running the show, 20% they keep and the charity gets 10%. Which would give the hospital about $44000 plus they claim the charity can raise further money from merchandising and a hero thing(sorry, forgot the exact title) which is on top of the 10%. So its reasonable to say in excess of $50000. Nup. They are expecting about $25000. Does not add up, hey. In another posting to answer a number of peoples queries the answer is slightly changed and the charities that get the 10% include a foundation. Looked it up on google and its an american foundation. Its facebook page does not have any entry since 2010!

CBD Warrior said...

More great work, HBW!

And I think you make one critical point that screams out for investigation. Why is a for-profit company allowed to make squillions with "volunteers"? These "volunteers" think they are helping a charity, but instead they've just been used as slave labour.

Let's get Fairwork Australia on this. These are exploited workers, fair dinkum.

ann said...

Omg..i have been saying this and semt an email to them to raise my concerns!! they responded to my first email but when i continued to question them they sent my second email back.with no response!! I asked on facebook what percentage goes to charity.and what percentage goes to sponsors!!! What a joke..so many people ripped off..so glad i did not follow the crowds and followed my heart..that allowed me to donate to a legitamite cause for a workmate today!!!

Anonymous said...

I figured this out a month ago - and even emailed a current affairs show about the info I had gained!! Funny how it is only after everyone has been scammed that people are now talking about it!!! Anyone who googled "Colour run profit" could have worked this out weeks ago!!!!

Claire said...

Some very valid points here. I have donated money to a friends charity bike ride where I know the full amount of the money goes to the Cardiac Unit at CBH, not some foreign company under the guise of a charity.
Even though I know everyone had a great time, I think the majority of participants believed they were donating to a local charity and would be disappointed to know they were somewhat deceived.

Anonymous said...

Wouldn't it be better for CBH fundraising committee to organise their own fun-run or a family day in the park with all donations going to the CBH. Can't AFP do anything about this?

Anonymous said...

just looking at the hero site it looks like you do actually give the donation to the charity involved (and get a receipt for tax).. anyone can set up an account and nominate a charity.. it just looks like they take "credit" for raising these funds.. which of course they don't.. I belibe the $25k they talk about will be $15k they will donate and the $10k+ that is raised through the hero site.. so about a 3% donation of the entry fee.. not to mention and "extra" money they have made selling there "special" products.. what a rip!

David Anthony said...

I smelt a rat.

M3ANM0F0 said...

My missus and kid did this on Sunday and had a load of fun. I was sceptical and did some digging and sent some emails.
The generous people of Cairns were scammed by this mob!
I hope that other color[sic] run venues will see what a scam these guys are running and act accordingly. In fact, we should be telling potential "runners" that the cash they believe is going to the local hospital is, in fact, going to color run!

CBD Warrior said...

It's quite clear that the organisers of this event INTEND to mislead the public. This gets them "volunteers" who think they're working for a charity event, and is instrumental in convincing the public to pay $50 for the event.

If people want to pay an American company to throw coloured powder at each other, they of course have that right. The issue is disclosure - and clearly the Color Run is being run by marketing slick-o's.

Anonymous said...

oh here he go.. it looks like the "celebrate life foundation" here http://www.celebratelifefoundation.com.au/ that they speak about IS NOT A CARITY! I can't find them on a list of charity organisations in Australia.. and .. as noted on the web site "We support a variety of charities and not-for-profit organisations that have a focus on providing integrative programs that save and change lives. " the word there is SUPPORT.. its all in the WORDING of the spin doctors!!!

Anonymous said...

I volunteered at the sydney event earlier this year, and yes, what they expected us to do was crazy. Never again.

D.J.HUNT said...

If they wont let comments on the facebook page, start a facebook page titled 'color run is a BS rip off'

Anonymous said...

On their Facebook site, they keep posting this comment:

" Hi ....., the Celebrate Life is a not for profit organisation"

If this is false, then as it is being posted by their company, wouldn't it be highly false advertising?

Norman Bates said...

They keep posting statements on their own Facebook page that "the Celebrate Life Foundation is a not for profit one"

Seems susa, when the author of this page has said it is not, and a quick check of their one page website says the statement "the foundation donates TO not for profit charities".. No mention if them themselves being not for profit.

Seems like false advertising, directly from the company!

Anon No. 4 said...

It says a lot for the dickheads in council (no surprise there), the police, the cairns post (no surprise there), and everyone else who got conned by this mob.

Anonymous said...

As one of the originators is a Mormon it is possible that proceeds go to the Church (usually 10% of personal income) I wonder if this is counted into the percentage they state goes to charities and not for profits...

Tony Hillier said...

HBW could be an acronym for How Bloody Wonderful. Probing blogs like Hillbilly are now doing the investigative journalism that the Murdoch press — and the Compost, in particular — long ago abandoned in favour of self interests and tittle-tattle. Keep an eye on Media Watch!

Anonymous said...

They will be doing another run in Melbourne soon. How is this still going ahead? Why have they not been shut down by the authorities if everyone knows they are scamming charities?

Anonymous said...

Because the charities are grateful for ANYTHING, even crumbs, to help their cause. They are desperate for funds. Fundraising is a tough gig! And orgs like Color Run know this, so they string them along. You could argue it's a win-win situation - it's just that some (like Color Run) win more than others!

Suse said...

Where does the naming rights sponsor, Swisse, sit in all of this?

Second Anonymous said...

Off topic, In response to a caller today I heard Gavin King blame the ALP for selling off the State Government Insurance Office (SGIO).

It was actually sold by the Borbidge Liberal/National government in 1998. King of course is not expected to know this because at the time he would have been a school kid in NSW.

There is much about Cairns he does not know.

Mackenzie on the other hand had Borbidge on the radio every second day back then.

Anonymous said...

How much do the volunteers get when they work their butts off for the Olympics??? Where does all THAT money go to? I would suggest there wouldn't be a CENTgoing to a charity. And I would hope the hospital wouldn't he complaining about an extra $17,000.

Respond to Anonymous said...

Volunteers work for the Olympics for to honor their country. Are you trying to be an idiot? These Color Run volunteers were also motivated to do a "good deed" - in this case, to support an activity who's proceeds were going to their charity. In this they were duped.

That's why all the Color Run hatred. People have just discovered they've been duped by Yank ripoff artists.

Ed in Edge Hill said...

Like everyone, I salute the HBW blog for exposing this story. But it doesn't look all that tough - a few hours on the internet and ANYONE could have found out about the growing anger at the Color Run promoters, the communities around the world that expected more than tip money, and the other questionable business practices.

The question is: why didn't Council do this research before handing over our Esplanade? Are other councils now "on guard" against this group of charlatans?

Anonymous said...

Did they "hire" the Fogarty Park and surrounds...with a NFP fee (50%)or did they pay the Commercial business fee for the park, esplanade and roads? And how much did they pay for the hire of the fences, marquees etc?...did they pay the NFP fee or the commecial business fee...why can't local charities even get 1,000 locals to a walk along the esplanade for free but 7,000 will pay to be doused in crap and pay $55 for it...i just don't get it....

Anonymous said...

I am very curious as to what they are SPRAYING high over Cairns, I have tried to find out, but nobody knows anything.I have seen the planes and these are not vapor trails, anyone know anything?

Alison Alloway said...

I, too heard Gavin King blame the ALP for selling the State Government Insurance Office. The SGIO was established by the T.J. Ryan Labor Government back in the 1930s or thereabouts, and as such was an example of SOCIALISM. It was State government owned and operated, its assets which were considerable were owned by the State. Premiums for house insurance were the same across the State and any rises had to be approved by Parliament. It set the "standards" if you like, for private enterprise insurance companies, enabling insurance premiums to be much the same between the government run insurance or privately run insurance companies. Joh Bjelke Petersen and his National Party campaigned ferociously against "socialism" during the Whitlam years. Queenslanders responded to Bjelke-Petersen and almost wiped out the State ALP who were in opposition, in 1974 on an "anti-socialist" platform. Ditto in the Federal Election of 1975 when Queenslanders again decided they didn't want "socialism". This gave Joh Bjelke Petersen the mandate to start abolishing socialist State run enterprises like the SGIO. Its dismantlement actually started in 1979 when I was working there.
The tragedy is that Queensland voters as we see time and time again vote with their emotions and not with careful consideration. Newman is now in the process of privatising our free hospital system, also established by a Labor Government.

CBD Warrior said...

Enormous KUDOS to the Hillbilly Watch blog!

The Color Run scandal was the lead story on both Seven and WIN tonight.

And on WIN, even Warren Entsch has been forced to side with the brilliant investigative journalism that we've got in the HBW. The story, ignored by the Cairns Post (which has suppressed all the story comments found on the website) and Cueball himself, could not be ignored anymore!

I note the reporting has gone viral! Communities around the world contemplating being raped by this company are now thinking twice, thanks to the staff at Hillbilly Watch!

Kudos!

Anonymous said...

The caller who rang up about the insurance issue clearly claimed that it was Mike Ahern who sold off the SGIO. He repeated several times that it was the National Party government who privatised it. King has a very short fuse and was getting cranky with the irate caller, who wouldn't let up. He then tried to obfuscate the issue by agreeing with the caller that it had been a bad decision by "the previous government", making the average uneducated Hillbilly believe that it was the previous ALP government that was responsible. Typical King tactic. The caller was then quickly cut off with King having the last word which was a deliberate misrepresentation.His previous advice on the outrageous insurance premiums was to"shop around" . What a wanker !

The G Men said...

Anonymous 15:35 Don't stop taking your medication.

Anonymous said...

Gavin King is a one election wonder! Simple statistics show this is the case, despite his lying and posturing. Bye bye Gavin, suggest you piss off to where you came from. Trout is much safer...,

Anthony Gordon said...

NIGERIANS....IN DISGUISE ??? But to think people gladly spent $50 to throw some coloured flour at each other is testament to the economy being ok....how can this town afford $500000...on flour ????

Anonymous said...

No comment whatsoever from the FNQ Hospital Foundation! Just how much exactly were they given as a donation by Color Run? Not sales of their stuff, not direct donations, how much??? And how many volunteers did they provide? And did the CRC get any payment for clean up? How much? Did the police get any payment? How much? What's the breakdown of Color Run's 70% operational costs? That's a heap of money to someone, or is it?

CBD Warrior said...

In an interview on the new guy's morning show, he had Bob Norman on to tell us how removing "Base" out of the hospital name is going to be so good for the community.

The last question posed to Norman was about the financial success of the Color Run. Keeping in mind that these "questions" are agreed upon in advance with the talk show, Norman used the opportunity to distance himself from the whole stinking mess - "fund raising belongs to the board of the FNQ Hospital Foundation".

Another rat has jumped ship.

Anonymous said...

The hospital foundation will rattle the tin and shake any opportunity to get money. they don't care about cairns or the people they care about getting money. you would think most people would be ashamed of themselves if they aligned with con artists and fraudsters to rip off the public to get a few bucks but the hospital foundation fundraisers are also shysters

Bob R. said...

Face it everyone, Cairns is a bloody good place to do a scam. The city is full of imbeciles who suck up the most idiotic shit and who are as easily deceived and hoodwinked as gullible little kids. Fancy bloody paying $50 to have someone throw coloured shit at you? Hey? I mean Jesus H. Christ, how much would the idiots pay me if I wanted to throw horse shit at them? Come on right in scammers, shysters, snake-oil salesmen. The water is invitingly warm here in Cairns.

jim-bob snr said...

Oh yes the same Bob Norman who has changed the name of the Cairns Base Hospital. Who could ever forget the way that Kirsten Lesina the ALP Candidate for Cairns last election was publicly pilloried for making the exact same suggestion, by Gavin King, The Cairns Post and Mackenzie? As for the ColorRun and its scam over the people of Cairns, it is proof again of the lack of journalistic skills of the staff at The Cairns Post. If HBW could easily find the exercise was a scam, then so too could have journalists at The Cairns Post. Instead we see the so called "journalists" doing everything they can to promote bloody Tony Abbott and Campbell Newman, even as Newman starts privatising our free hospitals.

Anonymous said...

The G Men, 31/7/13, 22:31. So,you don't know either,you can stay ignorant, I want to know what they are spraying high-up over Cairns.I have watched, on numerous occasions, mid-morning (10-11am)planes HIGH-UP intermittently spraying something.That was a pretty gutless comment,maybe that's what the G stands for.LOL

Second Anonymous said...

On the subject of scams I remember there was one back in the 90's Mackenzie was promoting - I think the products was called Flashback - all you had to do was buy a hugely expensive aerosol can, spray it on your vehicle number plate and hey presto, the number plate would be invisible to speed cameras.

Anonymous said...

Even McKenzie belatedly picked up on this scam. He wouldn't reveal his source(s) though. Apparently "some people" had mentioned it to him. The Cairns Post continues to ignore it...

ruby said...

ROFL Bob R. Cairnsites have horseshit delivered to them every day by Mackenzie, King, Entsch and company. And yes, they gladly suck it all up without question. Anyone looking at Cairns would know without too much intelligent reasoning that there is a whole heap of gullible, naïve people here ripe and ready for easy pickings. Cairns was an effortless target for the ColorRun scammers. We will get more that's for certain.

Anonymous said...

They are called contrails you clown. Look it up. Like G Men says, keep taking your medication and maybe a phone call to the John/Bob/Gavin show might reassure you.

Anonymous said...

Or "Chops", McKenzies latest know-it-all bigot on tap...ready to start a rant on any subject maccamacaca needs some backup on.

Anonymous said...

I think the greatest ever bloody scam ever successfully perpetrated on the morons and bogans of Cairns was the claim by Gavin King to "stand up for Cairns" during last election. If it wasn't so bloody pathetic, it would be hilarious.

Anonymous said...

To anonymous 9.03; You've got to be joking about the Hospital Foundation being shysters!! The money raised goes to CBH, if thats not for Cairns or the people of Cairns what is??? Hospital Foundation people are mostly volunteers who work their a*$e off donating time, effort and money so it stays here. Unfortunately some of that money might have been used for your frontal lobotomy

Anonymous said...

To busy looking at your phone to notice what's right over your head,I certainly don't want what ever medication you are taking,narrow minded ignorance pills.Look up contrails yourself, then watch the sky for a week or so,Contrails, Bull.

Anonymous said...

Is this Chops?


Perhaps the homeless can get a boat to Nauru and the government can help australians first.
Posted by: Phillip Scott of Palm Cove 1:39pm today

Anonymous said...

As far as I'm concerned, if people want to pay money to an event and not ask questions, then more fool them. I had a gut feeling that there was something "off" about it all.

Anonymous said...

Anon 19:28, the color run shysters used the hospital foundation shysters to encourage people to pay $55 to walk the esp whilst the rate payers coughed up. Had the color run shysters said it was commercial people would have made a different decision about participation, but alas, the hospital foundation shysters endorsed the color run shysters and cairns rates payers and event entrants were deceived. lie to yourself if it makes you feel better but the truth remains, it was a scam and the hospital foundation profiteered from the scam

Anonymous said...

In researching the Celebrate Life Foundation it is registered as a Australian Proprietary Company, Limited By Shares which according to the color run right is a not for profit charity , maybe I'm getting confused here by seems a strange way to be registered if they are not for profit. Also does swisse know about their partners true intentions? are swisse benefiting? and the color run website stats that swisse founded the celebrate life foundation yet the celebrate life foundation claims swisse is its founding partner, small word differences but of so cleverly seem to be hiding something more sinister

Anonymous said...

Could someone just publish the exact result of the run .IE How much it cost the Cairns Council How much the Hospital (BASE) made Some sort of realistic estimate of event cost .Did Swuisse ? pay to have their brand advertised. If these questions are answered we might be able to be rational about this whole affair BUT I personally feel that we as a caring community have been TAKEN .Please prove Me WRONG

Anonymous said...

Poor Anon 11.19, Hospital Foundation has an additional $30K+ funds to give to CBH for Cairns and the people of Cairns to assist irrational people like you. Why don't you log onto Cardiac Challenge and donate some money to the foundation, oh sorry, your forte is negative criticism not positive action

Anonymous said...

Seems to me that this is all running out of PUFF But no one seems willing to present any figures except that the Hospital (base) got a very small portion of it .What did the council provide in assistance would it have been better to just donate that to Hospital and save closing Streets etc .I think the run was essentially a very good thing but just wish to see true Breakdown of figures to rational the whole picture

Anonymous said...

You will NEVER get a breakdown of figures, from anyone!!! So give up....

Sandlewood Projects said...

They CANNOT advertise that they are a NFP company when they are NOT. They should be reported to both the Commissioner for Charities AND the ACCC!

Anonymous said...

The Color Run is looking at possibly holding an event on the South Coast of NSW (Ulladulla). I work at the local newspaper and would love some comments about your experiences or warning people of a possible scam. Should we have them in our town? So far people have been excited about the event, but I feel we should pass on the obvious anger coming out of Cairns. you can email me if you like: katrina.condie@fairfaxmedia.com.au

thanks
Katrina