4CA - Queensland's Home for Fake News

4CA - Queensland's Home for Fake News
4CA - Queensland's Home for Fake News Led by John "Cueball" Mackenzie

19 April 2014

TOURISM OFFICIALS BICKER OVER TRIVIA WHILE AMERICANS START CLEANING OUR CLOCK

The big tourism news in Cairns this week?


TOURISM OPERATORS WITH THE EXCEPTION OF JOHN
HASLER, WHO ONLY SELLS MISERY THRU HIS
LIQUOR BOTTLES
Continued bickering among the so-called tourism professionals in Cairns over "branding" - the "hook" in the marketing that ensures our destination stands out over the myriad of other options being touted to prospective travellers around the world. 

These self-appointed tourism professionals took to the media this week with their "plan" for Cairns tourism.  The plan?  

A stupid fucking sign (SFS) in front of the lagoon that says "Gateway to the Great Barrier Reef", and oh, by the way, please return all of our stupid fucking A-frame signs that have been the curse of tripping tourists for years.

Charlie Woodward says the group should be "respected and their concerns considered".  This despite the fact that the SFS has been considered, and rejected, by two different councils.  After all, do tourists need to be told where they are AFTER they've spent a thousand bucks to get here? And how is our swimming lagoon (where the wankers demand the sign be installed) the "gateway" to anything?  It's most usually called an over-chlorinated backpacker toilet.

What a group of small-thinking wankers.

MP for MacKenzie Gavin "Don't Rape Me" King is disappointed that his slogan "Welcome Chinese Freaks and Weirdos" isn't in the mix for consideration.  This campaign he then fouled up with his "Bolt to Cairns" bullshit.  Meanwhile the "pros" at TTNQ invested heavily in a Canto-Pop singing group promotion in mid-2011 that was one of a series of abject failures by TTNQ's so-called Chinese expert Vicki Tang.  Tang was hired despite limited experience at tourism marketing, and a Hong Kong expat to boot.  Kinda like hiring a Pakistani to run marketing for the Indian subcontinent.  Apparently TTNQ still hasn't figured out how Hong Kongers are perceived by the vast majority of mainland Chinese.

But there is hope - the wankers are demanding their A-frame signs back!

Meanwhile, Hawaiian Airlines this week announced new nonstop air service between Beijing and Hawaii.  This just following on the heels of the startup of Air China flights to Hawaii.

How do the Hawaiian tourism professionals market their destination?

They say the fucking word "Hawaii", and show a representative picture.  The word "Hawaii" means something.  Cairns does not.  Why did China Eastern pull out of Cairns so quickly?  FAILED MARKETING.

Sadly, the self-appointed "respected" leaders have proffered no solutions to fix Cairns' image problem.



Sure, Hawaii has its share of drunken, homeless, and other street people.  Every destination has their share of "people" problems.  However a powerful brand can overwhelm any shortcomings in the destination - but instead we get calls for more police action to solve our tourism ills.

And with Hawaii and Guam set to get "preferred destination" status from the US Immigration officials soon, will Cairns ever be able to catch up with the real marketing pros in these competing destinations?  Cairns has never captured more than 200,000 Japanese tourists a year, while Guam saw over 900,000 last year and Hawaii close to 2,000,000.  Quality marketing and a quality experience are the keys. 

Meanwhile, much of Cairns is staking its future on tens of thousands of gambling Chinese.
  

With this kind of short-term thinking leadership, we're doomed.  


Will our leadership committee please ensure Tony Fung is allotted plenty of A-frames.  

32 comments:

TAS said...

If Aquis ever goes ahead (which is looking less and less likely), can you imagine that pristine white facade once the maintenance budget gets cut? It will morph into something resembling Angkor Wat, a mould and vine covered temple to greed.

Anonymous said...

Guys. You may want to see this.
http://vimeo.com/m/92326977

Noel Castley-Wright said...

I don't think the Chinese pull out is entirely a marketing issue. Chinese will learn what Japanese have long been aware of which is why they stopped coming... The why is, we are a greedy overpriced no value for money option. Example, it costs you $45 for a day with lunch included to go out on a boat in Hawaii and dive with Rays and Dolphins. the equivalent here will cost you over $200. Good luck finding anything to dive with since we are so busy destroying the reef by hunting all its inhabitants and don't worry too much about them, since once we have dumped all our spoil on the reef, it won't be alive anyway. Compare that to Hawaii, where you are welcomed, fussed over , given smiling service and a coffee does not cost you a mortgage on a house. If you want to believe that people come here for the reef and rainforest and need not offer service or any perception of welcoming, a sign a it going to change the perception and you will never have anything worth marketing! Change the perception of the residents and stop the short term greedy grab for cash which starts with your overpriced Commercial rents.

Anonymous said...

Cairns is never going to cut it in the international tourism stakes, too uncompetitive and too far away. Why would anyone in North Asia overfly Guam to get to Cairns? Answer, they won't. Well, not enough of them to make us a viable international destination anyway. Meanwhile, the marketing is being run by the same old tired unimaginative bunch of rank amateurs who keep reinventing the same old failed solutions (another sign for God's sake) and getting taken in by the speculative sharp movers n shakers like Skase ... oops, sorry, Fung.
Why don't these dills concentrate on growing the domestic tourism market, a natural fit for the Far North especially in Winter. No, not the grey nomads, they are just freeloading bludgers who add little more than the price go their grog and groceries to our economy. Value-for-money short break package holidays for the winter weary from southern states is where the potential is. Here, a dollar is still a dollar, Medicare works, passports are not required (yet), and none of the pitfalls of Bali, Phuket et al.

Anonymous said...


The sign at the lagoon is a stupid idea. The lagoon is so well done, our greatest achievement and they want to trash that as well? No thanks.

Anonymous said...

shame on you for your foul language , you sound like , yeah whatever...

KitchenSlut said...

Top Google Hawaii Rates:

INTERNET SPECIAL! Dolphin tour, 3.5 hrs. $160 pp plus tax.

$175 per person, plus tax, for a 4 hour tour.

Bob R. said...

Jeeezus H. Christ, was that video taken at our own casino here?? Holy fucken shit. How bloody disgracful that people can act like that? Why the fuck didn't the casino management throw them all out. Once upon a time you could be turfed out of a place if you werent dressed to a certain standard and if you got drunk and weren't behaveing yourself you got turfed out. What the fuck happened to their standards hey?
Don't they have any at the casino?
The old cheese only ever went there once with some of her friends and she said she never wanted to go back again. I didn't say anything at the time, but by Christ Im wondering now what happened.

Anonymous said...

Haven't been to the casino for years, it's a sad and desperate place anytime, though this video also shows it to be a seedy unsavoury place too. Usually that's down to the patrons, but in our very own casino, it's down to the management - who MUST have been aware of this illegality.
So, how's this for publicity TTNQ? It'll get more attention than your sign.

ruby said...

I haven't been to the casino in over 10 years, and after watching this video, I sure as hell won't be going unless the management pull their socks up and manage the place better. Whoever made this disgusting video should be jailed. Frankly I would sack the management as well.

Anonymous said...

Just call it "Aquis on the Reef" or Fung's Paradise" and be done with it....

Anonymous said...

Newsflash: Gavin King was seen dancing in the streets after hearing that Rob Pyne has won Labor Party preselection for Cairns. King couldn't be happier!

Anonymous said...

Let King enjoy his last dance anonymous. It's probably the most useful thing this pampered poodle will ever do for Cairns.

Anonymous said...

As long as tourism remains the focus in this town and we don't diversify we will always stagnate behind the proper cities like Tonsville.

Tony Hillier said...

Methinks Rob P will wipe the smile off this cream-faced loon's face next year. King will be pining for his old gig on the tabloid pages, where he palpably belongs!

Bob R. said...

If Pyney is the Labor Party man for Cairns then I reckon King should put on his running shoes not his dancing shoes, mate.

Seth at Port said...

Hawaii has had decades to build up a reputation as a tourist destination. Add to that the numbers of movies and popular TV series made in Hawaii over the years and its tourism appeal is entrenched. Cairns just hasn't had the same amount of time, only becoming an international tourist destination since the 1980s when the international airport was built. We are still babies in the tourist industry compared to Hawaii! It's just my belief we should capitalise more on indigenous and Torres Strait islander cultures and our unique animals rather than have all the focus on the Great Barrier Reef and the rainforest. There are better reefs for diving and leisure around the world, and Asia and South America have heaps of rainforest. We need to use what is unique to the region. For example, rather than use two Hong Kong cuties singing a commercial about Cairns, I would feature someone like Seaman Dan singing his unique blend of folk/blues/Torres Straits style. His sound to me perfectly captures the uniqueness of FNQ.

Anonymous said...

Methinks the Boy King can now forget any aspirations of a long-term political career, shove it into his past along with his vindictive and nasty journalistic 'career' spent denigrating rape victims, women - especially successful women, especially successful women in politics. And those 'weirdo' Chinese … His now sycophantic kowtowing towards them is so sickeningly shallow. But hope you've learnt something Gav: "Qui sème le vent, récolte la tempête …"
Something to live by

Anonymous said...

Ever since the disastrous LNP polling results, the McKenzie show has cranked up the LNP propaganda to incredible levels. King practically lives in the 4 CA studio, LNP politicians call in non-stop to promote their cause, Ministers, both Federal and State drop in regularly and on and on it goes, with McKenzie praising the Premier to high heaven at every occasion.

We even got Trout calling in the other day while King was in the studio.

All previous criticism has disappeared. No mention of the obscene salary increases, the massive youth unemployment, the doctor's dispute and all the other f**k-ups. .

Everything is now on track apparently, the fight against crime, dredging, Aquis , bootcamps, you name it..the LNP is delivering the goods according to the McKenzie gospel.

So today, with the opposition leader in town, there was the opportunity for a bit of balance. Even just a tiny bit would have been good. We got nothing instead. Not a whisper about local ALP pre-selection, no phone calls to local ALP pollies, nothing...

Anonymous said...

Ever since the disastrous LNP polling results, the McKenzie show has cranked up the LNP propaganda to incredible levels. King practically lives in the 4 CA studio, LNP politicians call in non-stop to promote their cause, Ministers, both Federal and State drop in regularly and on and on it goes, with McKenzie praising the Premier to high heaven at every occasion.

We even got Trout calling in the other day while King was in the studio.

All previous criticism has disappeared. No mention of the obscene salary increases, the massive youth unemployment, the doctor's dispute and all the other f**k-ups. .

Everything is now on track apparently, the fight against crime, dredging, Aquis , bootcamps, you name it..the LNP is delivering the goods according to the McKenzie gospel.

So today, with the opposition leader in town, there was the opportunity for a bit of balance. Even just a tiny bit would have been good. We got nothing instead. Not a whisper about local ALP pre-selection, no phone calls to local ALP pollies, nothing...

NYM said...

Annastacia Palaszczuk has just formally announced Rob Pyne as the ALP candidate for Cairns. It comes just as the LNP's Joe Hockey is telling everyone that he is going to shred our welfare system to pay $24 billion for a heap of fighter jets. We have to get rid of the LNP on a State level and a Federal level. They don't give a damn about Australians any more.

Anonymous said...

Rob Pyne is the best thing that ever happened to King's chances at the next election.
What on earth is the Labor Party thinking???

Anonymous said...

Anon 12:11 … it's preaching to the (few) rusted-on and ageing LNP supporters (no one under 45 even know what the AM band is). It's a puerile diatribe which most Cairns people will not hear.

Alison Alloway said...

Seth at Port, you gave the most intelligent response to Hillbilly
s comment on tourism branding. Of course Hawaii has had decades longer than us to build up its reputation and a helping hand with its world wide promotion with so many movies and TV series being filmed there, which has greatly glamorised the USA state. Today whenever I speak with Aussies who have gone there, they never mention the appalling history of Hawaii, or the tragic and terrible history of their last Queen, or the dual economy. They don't see the grinding poverty, nor the crime. Instead they are more inclined to talk about the beaches and highways, buildings etc they saw in favourite movies or TV series.
I don't know what the answer is to our tourism marketing problems and I couldn't pretend otherwise, but comparing us to Hawaii surely is unrealistic.

Anonymous said...

Tres bien, Anonymous 11.48

ruby said...

Latest figures show the domestic tourism market is well down tis year. Many reasons why I guess. The Abbott Government has ushered in an era of uncertainty with many people worried about the security of their jobs. Welfare recipients, especially the elderly look like taking a king hit in Hockey's budget which will place a further strain on families. Then there is the fear of cyclones now that Queensland is experiencing more of them. Lastly the national reputation of the Newman Government keeps people away especially when they read of incidents like the Yandina Five all being flung into jail for having a drink at the pub together. The doctors stand off as well which meant our hospitals would not have been able to function had they all resigned, would also have deterred people from travelling to Queensland and FNQ.

Anonymous said...



King and Company standing behind anyone on TV head nodding saying look I am on TV = #gigglegate

ruby said...

I have noticed the Mackenzie program is becoming more shrill and strident lately with LNP propaganda and the LNP politicians are frantically jostling each other trying to get heard. Mackenzie goes into a paroxysm of slobbering praise at the mere mention of Campbell Newman and is becoming even more excessive day by day. Tell me, is a snap election in the wind? There is the distinctive sound of hysteria in the air waves.

elvis said...

come on hilly billy publish shangai shes funny

Anonymous said...

Domestic tourism down? Well I just had a bumper April despite Ita so I dunno where Ruby has been hiding.
What do you see at Surfers? A big sign saying Surfers....
Rob Pyne vs Gavin King is dumb vs Dumber....either way cairns is done for.

Anonymous said...

That is just Mackenzie with his mouth full Ruby.Pretty hard to talk properly when you are on your hands and knees groverling

Anonymous said...

Another example of the disgusting pro LNP bias on 4CA today. McKenzie was quick to jump to the defence of Kempton and King about some fluff the Courier Mail had written about their lack of parliamentary prowess in the form of speeches. The article was crap, no doubt, but why did Cueball find it necessary to start of his program depending these 2 over exposed politicians ? Funnily Trout didn't get a mention.

Several people rang up about the scam poll re. asset sales, where apparently you can have your say. Anybody with half a brain can see it for what it is.

Cueball gave King ample time to come up with some sort of response. When King finally called in, Cueball had conveniently "forgotten" what it was that people objected to (the fact that the survey is completely rigged) and quickly glossed over it and then went down on his knees for some more fellatio...