The big tourism news in Cairns this week?
|TOURISM OPERATORS WITH THE EXCEPTION OF JOHN|
HASLER, WHO ONLY SELLS MISERY THRU HIS
These self-appointed tourism professionals took to the media this week with their "plan" for Cairns tourism. The plan?
A stupid fucking sign (SFS) in front of the lagoon that says "Gateway to the Great Barrier Reef", and oh, by the way, please return all of our stupid fucking A-frame signs that have been the curse of tripping tourists for years.
Charlie Woodward says the group should be "respected and their concerns considered". This despite the fact that the SFS has been considered, and rejected, by two different councils. After all, do tourists need to be told where they are AFTER they've spent a thousand bucks to get here? And how is our swimming lagoon (where the wankers demand the sign be installed) the "gateway" to anything? It's most usually called an over-chlorinated backpacker toilet.
What a group of small-thinking wankers.
MP for MacKenzie Gavin "Don't Rape Me" King is disappointed that his slogan "Welcome Chinese Freaks and Weirdos" isn't in the mix for consideration. This campaign he then fouled up with his "Bolt to Cairns" bullshit. Meanwhile the "pros" at TTNQ invested heavily in a Canto-Pop singing group promotion in mid-2011 that was one of a series of abject failures by TTNQ's so-called Chinese expert Vicki Tang. Tang was hired despite limited experience at tourism marketing, and a Hong Kong expat to boot. Kinda like hiring a Pakistani to run marketing for the Indian subcontinent. Apparently TTNQ still hasn't figured out how Hong Kongers are perceived by the vast majority of mainland Chinese.
But there is hope - the wankers are demanding their A-frame signs back!
Meanwhile, Hawaiian Airlines this week announced new nonstop air service between Beijing and Hawaii. This just following on the heels of the startup of Air China flights to Hawaii.
How do the Hawaiian tourism professionals market their destination?
They say the fucking word "Hawaii", and show a representative picture. The word "Hawaii" means something. Cairns does not. Why did China Eastern pull out of Cairns so quickly? FAILED MARKETING.
Sadly, the self-appointed "respected" leaders have proffered no solutions to fix Cairns' image problem.
Sure, Hawaii has its share of drunken, homeless, and other street people. Every destination has their share of "people" problems. However a powerful brand can overwhelm any shortcomings in the destination - but instead we get calls for more police action to solve our tourism ills.
And with Hawaii and Guam set to get "preferred destination" status from the US Immigration officials soon, will Cairns ever be able to catch up with the real marketing pros in these competing destinations? Cairns has never captured more than 200,000 Japanese tourists a year, while Guam saw over 900,000 last year and Hawaii close to 2,000,000. Quality marketing and a quality experience are the keys.
Meanwhile, much of Cairns is staking its future on tens of thousands of gambling Chinese.
With this kind of short-term thinking leadership, we're doomed.
Will our leadership committee please ensure Tony Fung is allotted plenty of A-frames.