4CA - Queensland's Home for Fake News

4CA - Queensland's Home for Fake News
4CA - Queensland's Home for Fake News Led by John "Cueball" Mackenzie

25 September 2014

REBRANDING OF CAIRNS DESTINATION BEGINS WITH DOWNGRADING OF HOLIDAY INN HOTEL AND ABANDONMENT OF "GATEWAY TO GREAT BARRIER REEF" TO AIRLIE BEACH

Cairns' internationally-owned businesses, aware of the changes coming to the Cairns market, have begun rebranding the CBD downmarket, with hotels being among the biggest losers to Aquis.  Marketing experts, appraised of the $8Billion Aquis Hotel and CASINO project, are in agreement that a project of this type and scope will suck all the oxygen out of any other Cairns marketing.  Take a good look at Cairns now - it's all downhill from here.


BURT LANCASTER IN THE LOUIS MALLE MOVIE "ATLANTIC CITY".
 "YOU SHOULDA SEEN CAIRNS IN THE OLD DAYS"
Witness Atlantic City, in the US state of New Jersey.  For two centuries, Atlantic City and their famous boardwalk were a tourist destination for millions on the eastern coast of the US.  Quaint hotels and new-fangled "auto courts" (motels) saw the city jammed with families from late May until early September every year.

The the gambling arrived.  And as Atlantic City now teeters on irrelevance with most of the casinos bankrupt and closed, everyone has forgotten what made AC famous.  The LA Times has written extensively on the "implosion" of Atlantic City.

This is the future of Cairns.

TTNQ has a budget of only a couple million bucks per year.  The Cairns nonRegional Council put in $480k this year.  

$480k is about what Tony Fung will spend on fuel for his executive 757 on a few return trips from China.

The marketing budget of Aquis will likely run over $100,000,000 per year.  With Aquis running television commercials around the world advertising their hotel and CASINO, how long before Cairns is the "Gateway to the Casino"??  Marketing professionals all agree that TTNQ will be obsolete as Aquis comes online - their advertising of the reef and rainforest will never be heard or seen by the public.

This week, the Holiday Inn Hotel - a hotel owned by Darwinite Lloyd Berger, who also owns the Hilton - is being rebranded as a "Doubletree Hotel".  This was Cairns' strongest internationally-branded hotel.  Who ever heard of a Doubletree Hotel?  The hoteliers know that the CBD will go down-market when Aquis is established, so they're putting the downmarket brands in place now.  Word is that the Hilton will shortly be rebranded into a "Holiday Inn Express".  



And clever marketing people in Airlie Beach are already here, scavenging the title "Gateway to the Great Barrier Reef", and will likely see a pickup in the nature, reef, and dive tourists that will abandon Cairns after it becomes a CASINO town.  The idiotic Bob "Sleepy" Manning has apparently suggested that Council has the right to order this kind of advertising taken down.  Delusional.

Residents who love and appreciate the small-town atmosphere and the like-minded tourists - start planning your departure now.




17 comments:

Anonymous said...

That's Burt Lancaster I am afraid but never mind, he was a better actor than "Chuck".

Anonymous said...

I fear you may be correct HBW, I just hope that it doesn't happen.

Anonymous said...

Are you sure of your facts?
Recent press suggests it is the Holiday Inn which is to become DoubleTree by Hilton.

Anonymous said...

HBW you really need to do your research first before you put up garbage. This blog has just turned to shit

Anonymous said...

Departure already planned, goodbye Cairns, thanks for the memories...

Paved Paradise said...

'Residents who love and appreciate the small-town atmosphere and the like-minded tourists - start planning your departure now.'
I am doing exactly that. Heading down to northern New South Wales which still has pockets of the lifestyle I experienced when I moved to Cairns 35 years ago.
Good luck Cairns.

mickwow said...

AQUIS, AQUIS, fucking AQUIS.By the time this development gets built Manning will be a dribiller, Ensctch would have drunk himself to death, King would have eloped with a male "friend and Cueball will be "running" an orphanage in Asia somewhere.
The losers will be the generations to come, who inherit a city more like Surfers Paradise than a tropical paradise.

Anonymous said...



In AFR today Fung says he will seek to list AQUIS on the HK stockmarket in 2016. 2016 !!! 2016 !!

He must be having trouble sourcing funding. So he is going to run the Reef casino for a few years to prove himself as a casino operator.

So another 2 years of Cairns Post pushing AQUIS. Please NOOOOOOOOOOO.

shanghai said...

oh cmon hb no more scare mongering leave that to the best newspaper aka courier mail have u seen their headlines this week..terror australis,aussie fatwa,or the classic goggle pm for terror nearly as funny as register your protest last week for G20 now is time to be sensible and rational and not going apeshit, as we know common sense isn't our governments strong suit

Anonymous said...

Word is that JCU are asset stripping to sell the Cairns campus.....

Anonymous said...

There will never be an Aquis (thank God). Coz he has now got his Casino license. That was his objective. The Aquis fantasy ends now !

Why spend vast amounts of money on a bogus 'pie-in-the-sky' multi-billion dollar development, if you don't need to? He has played the politicians of Cairns and Queensland as the exact fools they are.

Well done Mr Fung. This is why, we peasants in Cairns will never benefit from all of this. In fact we will probably subsidise it!

Our politicians and their half-wit advisors will have bat-shit all over their faces if this scenario becomes reality.

Yep, I am on the 'get out of Cairns' bandwagon soon. This place has gone too far 'dumb-ass' developer-stupid, for my licking.

Anonymous said...

AQUIS has shut down plans for alternative future yet probably will never happen. So we stagnate not knowing what infrastructure we will need etc etc Fung will have something of value if it gets approved. Something he can sell but we have nothing. It may well be best for our economy if it was rejected just so we know what is happening. Cairns cannot wait 2 more years just to see if there are enough fools in HK to fund a white elephant. The LNP are killing this state and I am not sure if ALP can fix it. So where is a good place to move to?

Steven Nowakowski said...

This is what the Courier Mail had to say about state owned China Poly Group: http://m.couriermail.com.au/business/china-poly-group-inspects-proposed-8-billion-aquis-megaresort-and-casino-near-cairns/story-fnihsps3-1227032510737

Anonymous said...


Brisbane Times had a AQUIS story, not many comments but mainly negative. What amused me was a disclosure at the bottom by the reporter .....

Disclosure: The reporter was a guest of Aquis in Cairns and Macau.

www.brisbanetimes.com.au/queensland/canefields-and-casinos-cairns-at-a-crossroads-20140926-10mo1k.html#ixzz3EU2jqxsA

Combined with news of a listing 2- 3 years away, the media freebie was obviously an attempt to buy some love to keep themselves in the running for a license with no timetable attached. That is bad for Cairns. very bad. Fung himself said it was urgent to get started before the rush to build in Japan. Now it is being realistic to delay? The changing story has to be challenged.

People have actually bought property in anticipation for this happening. An adult needs to take charge urgently.

Anonymous said...

The information provided by Hillbilly in relation to the Holiday Inn changing to the DoubleTree Brand is correct. The owner made the decision to change branding because he can do that if he chooses. I also agree with Hillbilly that the Holiday Inn Brand is very well known world wide unlike DoubleTree which I have never heard of.

Anonymous said...

Anon 20.15, I stayed in the DoubleTree Hotel in Amsterdam recently -beautifully appointed,fabulous views over the city and excellent service -try it.

shanghai said...

cmon you mass debaters the real issue is day light saving... can any one give me a sensible reason why we cant wont dont want day light saving in cans??