|BURT LANCASTER IN THE LOUIS MALLE MOVIE "ATLANTIC CITY". |
"YOU SHOULDA SEEN CAIRNS IN THE OLD DAYS"
The the gambling arrived. And as Atlantic City now teeters on irrelevance with most of the casinos bankrupt and closed, everyone has forgotten what made AC famous. The LA Times has written extensively on the "implosion" of Atlantic City.
This is the future of Cairns.
TTNQ has a budget of only a couple million bucks per year. The Cairns nonRegional Council put in $480k this year.
$480k is about what Tony Fung will spend on fuel for his executive 757 on a few return trips from China.
The marketing budget of Aquis will likely run over $100,000,000 per year. With Aquis running television commercials around the world advertising their hotel and CASINO, how long before Cairns is the "Gateway to the Casino"?? Marketing professionals all agree that TTNQ will be obsolete as Aquis comes online - their advertising of the reef and rainforest will never be heard or seen by the public.
This week, the Holiday Inn Hotel - a hotel owned by Darwinite Lloyd Berger, who also owns the Hilton - is being rebranded as a "Doubletree Hotel". This was Cairns' strongest internationally-branded hotel. Who ever heard of a Doubletree Hotel? The hoteliers know that the CBD will go down-market when Aquis is established, so they're putting the downmarket brands in place now. Word is that the Hilton will shortly be rebranded into a "Holiday Inn Express".
And clever marketing people in Airlie Beach are already here, scavenging the title "Gateway to the Great Barrier Reef", and will likely see a pickup in the nature, reef, and dive tourists that will abandon Cairns after it becomes a CASINO town. The idiotic Bob "Sleepy" Manning has apparently suggested that Council has the right to order this kind of advertising taken down. Delusional.
Residents who love and appreciate the small-town atmosphere and the like-minded tourists - start planning your departure now.